Untertitel:
How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
Verlag:
WILEY
Erschienen:
12.03.2019
Seitenanzahl:
240
EAN:
9781119584360
Sprache:
Englisch
Format:
EPUB
Schutz:
Adobe-DRM

Sales Engagement

Max Altschuler / Mark Kosoglow / Manny Medina


17,99 €
inkl. 19% MwSt.
EPUB mit Adobe-DRM


Engage in sales—the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. 

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.  

 •   Find common factors holding your sales back—and reverse them through channel optimization

•    Humanize sales with personas and relevant information at every turn

•    Understand why A/B testing is so incredibly critical to success, and how to do it right

•    Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. 

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