Untertitel:
How MNEs capture value through their political, social and environmental strategies
Verlag:
PALGRAVE MACMILLAN
Erschienen:
21.12.2019
EAN:
9783030350741
Sprache:
Englisch
Format:
PDF
Schutz:
Dig. Wass.

Non-market Strategies in International Business


96,29 €
inkl. 7% MwSt.
PDF mit Dig. Wass.


<p>The Academy of International Business (UK and Ireland Chapter)</p><p>Published in association with the UK and Ireland Chapter of the Academy of International Business.</p><p>This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.<br></p><p></p><p></p>

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