Verlag:
GRIN VERLAG
Erschienen:
07.01.2020
Seitenanzahl:
5
EAN:
9783346091581
Sprache:
Englisch
Format:
PDF
Schutz:
Dig. Wass.

Summary of "Competitive Strategy: Techniques for Analyzing Industries and Competitors" by M.E. Porter

Friederike Berg


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Literature Review from the year 2018 in the subject Economics - International Economic Relations, grade: 4.0, Harris University (Harrisburg University of Science & Technology), language: English, abstract: The book "Competitive strategy: techniques for analyzing industries and competitors: with a new introduction" by Michael E. Porter (New York: Free Press, c1980. 396pp.) is the epitome of competitive strategies. The author explains the dynamism of competition within the industry. Furthermore, he developed analyzing tools step by step to examine a branch on the basis of practical examples. The author, Michael E. Porter, was born in 1947 and is a professor at the Harvard Business School where he has the Institute for Strategy and Competitiveness.

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