<p><b>Your complete startup downturn survival guide</b> </p> <p>During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. <i>Restartup </i>shows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive. </p> <p>Arunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. </p> <ul> <li>The money pyramid—understand your crisis financing options</li> <li>Mental Health – drop the societal taboo for the wellbeing of the company and the founders</li> <li>Fundraising psychology—go beyond the deck and the proposition to get inside your investor’s head</li> <li>Operational efficiencies—know how to cut back but still hold onto your top people</li> <li>Embrace the suck—see how a crisis can open up unexpected opportunities </li> </ul> <p>Don’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success. </p>
