What are the three best ways to manage e-business successfully in private hotels in Europe and why
Ullrich Kastner
Seminar paper from the year 2002 in the subject Didactics - English - Discussion and Essays, grade: A oder 97,2%, César Ritz Colleges (English Institute), course: Englisch Composition, language: English, abstract: The world is going online, and the hospitality business is going to follow. Ten years agowords like e-business, internet or intranet were considered to be specific technical terms. Butwithin only five years, the Internet changed our private lives and the way of doing businessfor many managers. The world is getting connected and our economy is more global than everbefore. All kind of services are available to everybody for a very small amount of money andonly a few clicks away.According to a survey about e-commerce in the hospitality business done by Arthur Andersentwo years ago (Cline & Warner, 2001), 41% of all hotel employees work with a computeralready and this amount is expected to increase to 51% by 2003. In this respect it was alsoascertained, that America still takes the leading position with 47%, while the rest of the worldlags behind with 37%. Of all employees 28% have internet access, but an increase of around50% percent is expected over the next few years. Again America is taking the lead with 38%of all employees connected to the world-wide-web (WWW), but the rest of the world isexpected to catch up in the future.These are very important figures, as the profitable use of the internet strongly depends on thecommon handling of day-to-day technologies in every business. Every company is forced bythe recent developments to take initiatives in the area of e-business. But what does e-businessmean? Faramarz Damanpour (2001) said it “is any net business activity that transformsinternal and external relationships to create value and exploit market opportunities driven bynew rules of the connected economy” (p.18). [...]
