Untertitel:: The Story of a Global Business Phenomenon
Verlag:: PALGRAVE MACMILLAN
Erschienen:: 03.06.2008
Seitenanzahl:: 216
EAN:: 9780230594104
Sprache:: Englisch
Format:: PDF
Schutz:: Dig. Wass.
Downloadzeit:: Maximaler Downloadzeitraum: 24 Monate

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Harry Potter

S. Gunelius

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.