Kniga, na osnove kotoroy sozdavalis', sozdayutsya i budut sozdavat'sya vse novye i novye reklamnye, politicheskie i mediynye tekhnologii.Kniga, kotoruyu dolzhen znat' naizust' lyuboy politik, zhurnalist, piarshchik ili prosto chelovek, ne zhelayushchiy stanovit'sya besslovesnoy zhertvoy propagandy.Idei-dogmy i religiya kak sposob vliyaniya na narodnye massy, vliyanie propagandy na nastroeniya tolpy, sposoby vnusheniya massam lyubyh, — dazhe samyh vrednyh i razrushitel'nyh, — idey, — vot lish' nemnogie iz genial'nyh i cinichnyh prozreniy Gustava Lebona.
