Seminar paper from the year 2007 in the subject Business economics - General, grade: 1,7, New College Durham, language: English, abstract: BT Group plc is a provider of telecommunications employing a total of 100,000people worldwide and operating in 170 countries. In the UK, BT serves more than 20 million business and residential customers. The group consists of the following 5 sectors: (Company Profile, 2006). BT’s vision is to be dedicated to helping customers thrive in a changing world (Vision, 2006). A vision in general is the “desired future state: the aspiration of the organisation”, whereas a mission is the “overriding purpose in line with the valuesor expectations of stakeholders” (Johnson & Scholes, 2005, p. 13). BT’s mission is “to be the leader in delivering converged networked services”. (Annual Report, 2006, p. 7) [...]
