Untertitel:: Bridging the Value Gaps that are Undermining Your Business
Verlag:: WILEY
Erschienen:: 16.07.2004
Seitenanzahl:: 276
EAN:: 9781841125961
Sprache:: Englisch
Format:: PDF
Schutz:: Adobe-DRM
Downloadzeit:: Maximaler Downloadzeitraum: 24 Monate

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The New Bottom Line

Alan Mitchell / Gerhard Hausruckinger / Andreas W. Bauer

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?. <p>So what? No bottom line? No more profit?</p> <p>Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.</p>