The Behavioral Foundations of Strategic Management
Philip Bromiley
<b>The Behavioral Foundations of Strategic Management</b> <p>This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions. <p>When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues. <p>Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
