Verlag:
PALGRAVE MACMILLAN
Erschienen:
18.11.1993
Seitenanzahl:
364
EAN:
9780230374850
Sprache:
Englisch
Format:
PDF
Schutz:
Adobe-DRM
Downloadzeit:
Maximale Downloadanzahl: 3

Honda's Global Local Corporation

Andrew Mair


124,25 €
inkl. 7% MwSt.
PDF mit Adobe-DRM


Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

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