Inhaltsangabe:Abstract:The focus of this thesis is set on radical product introductions in network markets. It appears that these have to overcome significant impediments to reach critical mass in the form of network externalities. A literature overview of economic analysis in this field, including network types, value of networks, path dependencies and lock-ins, as well as a detailed critique of these frameworks, is provided. We then discuss several possible avenues to overcome these challenges, some of which relate to the optimal boundaries of the firm, as well as some which attempt to tackle market externalities. From these, a market based framework will be developed as a guideline for radical product introductions into network economies. We analyse business cases in light of this framework in a selection of historic examples. In addition, as we find that contradictory arguments abound in chapter three, a second approach is proposed tentatively as basis for further research. Besides it?s theoretic approach this thesis also provides real world examples from different geographic areas, such as the U.S., Europe and Japan. A special emphasis will be put on the market of payment solutions now emerging in Europe, and, in particular, on the German start-up Paybox.net AG.Inhaltsverzeichnis:Table of Contents:ContentsIAcknowledgementsIIIList of FiguresIVList of TablesVList of AbbreviationsVIList of SymbolsIXAbstractX1.Introduction11.1The Business Challenge11.2Scope and Outline of this Thesis21.3Establishing an M-Payment System: The Story of Paybox.net AG42.The Environment: Impediments for Product Introductions62.1Chapter Overview62.2Radical Innovations and Network Economies6Introducing a Radical Innovation6An Introduction to Networks10Types of Networks14Value of Networks182.3"New Economics"21Increasing Returns21Commitment and Lock-In22New Rules?252.4Market Environment for Payment Systems31Success Factors for Payment Systems31Cashless Payment Processes33Potential Innovators in the Payment Arena34Summary: Payment Systems and the Theories of "New Economics"383.Remedies: Tackling Network Externalities403.1Chapter Overview403.2The Radical Innovator41The Vertical Silo41The Atomizer42The Independent Team443.3Market Success Factors46Open System Strategies versus Proprietary Network Control46Focusing on Niche Markets51Expectations Management53Favorable Resource Allocation to […]
