Permission marketing. Turning strangers into friend, and friends into customers
Seth Godin
About how to build relationships with modern consumers in a world oversaturated with information. Everyone strives to use their time wisely. To notice a new product, to pay attention to it, is, of course, a conscious act. Therefore, in order to sell the product to the buyer in the future, you need to get his consent to the purchase. This can be done by engaging the client in a dialogue, i.e. two-way communication. Instead of simply interrupting a TV show to run their ad or intruding into a customer's life with phone calls or emails without warning, the marketer of the future will first try to get the customer's consent to participate in the sale. Marketing in the interactive world is a collaboration where the marketer helps the consumer buy and the consumer helps the marketer sell.
