Russian PR guru Mikhail Umarov, who had a hand in making the Beeline brand so famous, in his new book talks about the most important trends and rules that will help you become a market leader. However, social networks and new channels of information have brought the PR profession back to the original idea of public relations: direct conversation with the audience and quick feedback. Filled with concrete examples and case studies, this book will show you how to interact with journalists, bloggers and opinion leaders in these times, how to use the power of social networks wisely, how to make useful analytics and measure the effectiveness of your actions.
