Neuromarketing. Die innovative Visualisierung von Emotionen
Arndt Traindl
How to understand the secrets of consumer behavior and induce a purchase using traditional marketing techniques, supplemented by the results of modern brain research. She talks about neuromarketing, a new direction at the intersection of two sciences, which allows using knowledge of the patterns of human perception to select a more accurate way of emotionally influencing the buyer at the point of sale.
