Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller
One of the main components of the company's success is the correct communication of information about yourself to partners and customers: mission, goods and services, competitive advantages, etc. Huge amounts of money are often spent on impressive and beautiful, but completely ineffective advertising campaigns. The author of the book revolutionized marketing a few years ago by proposing to use the storytelling technique and the basics of classical drama - the StoryBrand method to promote brands. Marketing messages and an advertising campaign are built on the principle of creating a work of art - emotionally, interestingly, with a clear plot, plot, climax and denouement. In this method, the client becomes a "hero", and the company becomes a "guide" helping to solve his problem. Using the StoryBrand method, you will be able to tell about your brand correctly, clearly and captivatingly, so that customers will not only hear and understand you, but they will remember and love your brand with all their heart and will be faithful to you for many years. Donald Miller - CEO of StoryBrand; he has helped thousands of executives create and deliver marketing messages to target audiences. The book about his innovative method, which became a New York Times bestseller and highly acclaimed by marketers around the world, is being published in Russian for the first time.
