This book quickly became a bestseller in PR literature. "PR at 100%" is 65% practical recommendations, 20% examples of practical work and completed projects, 10% humor and 5% theory. The authors have been working in the field of PR and marketing for more than 10 years, so their goal is to write a book based on their own experience. In it, the reader will find only what is really needed in the company's PR activities. This is a book for those who want to act and do one hundred percent PR. For those who need to get the maximum of practical knowledge, proven by Russian experience, in a minimum of time.