No B.S. Guide to Direct Responce Social Media Marketing
Dan Kennedy
What is the difference between high-quality SMM and what 99% of companies do? Mainly because there is no place for bragging about the size of your company, focusing on the number of likes and other "conceited" metrics. Dan Kennedy, multi-millionaire entrepreneur, best-selling author of Hard Management, and Kim Welch-Phillips (owner of a major SMM agency) say that quality SMM is always about money. Finally, you need to learn how to earn real money with the help of social networks. In this book, you'll learn how to switch your SMM from a mediocre like-producing to an active conversion tool; how to stop drowning social networks with money and at the same time expand the audience of your company; how to create the perfect lead magnet and turn cold traffic into real customers; and, most importantly, how to adequately collect and analyze the results of your marketing activities. This is a must read for all business owners and managers who want to get real value out of their social media work.
