Amazon. Best Example of a Serial Business Model Innovator
Friederike Berg
Essay from the year 2019 in the subject Business economics - Information Management, grade: 4.0, , language: English, abstract: Have you ever asked yourself how Amazon can reinvent itself over and over again, and how Amazon came up with ideas such as Amazon Prime, Amazon Fresh or Amazon Kindle? Inventions, you spend with at least a certain amount of time of your day. According to Julian Birkinshaw (2016), "Amazon is the single best example of a serial business model innovator" due to the fact that the technology company “has relentlessly built new businesses alongside its existing ones" (Birkinshaw, J. & Brewis, K., 2016). This paper shall discuss the characteristics that Amazon has been made into what it represents today as well as real-world examples that support each point and that oppose each point.
