This Third Edition of this bestselling text retains its status as one of the most accessible, practically useful and theoretically rigorous textbooks on the market today, and has been developed even further to help students get the most from their studies. The textbook is now oriented around three parts focusing on the major processed in conducting research-from formulating research questions, designing research activity, data gathering, and analysis. A rich diversity of methods is now covered, and the book offers extended coverage of qualitative methods-now fundamental in psychological methods courses.
