Untertitel:: International Series in Operations Research Management Science
Verlag:: Springer US
Erschienen:: 17.06.2004
Seitenanzahl:: 714
Zielgruppe:: Practitioners in industry and academic researchers and graduate students in the fields of OR, Economics, Marketing Science, Consumer Psychology and Information Technology.
ISBN:: 1402079338
EAN:: 9781402079337
Schutz:: Adobe-DRM
Downloadzeit:: Maximaler Downloadzeitraum: 24 Monate

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The Theory and Practice of Revenue Management

Kalyan T. Talluri / Garrett J. van Ryzin

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the booka (TM)s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.