Corporate Social Responsibility (CSR) in International Business. Nestle, Unilever, Shell and Tesla
Philipp Rothe
Academic Paper from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, Boston University, language: English, abstract: The paper analyzes four cases, Nestlé, Unilever, Shell, and Tesla, in terms of their performance on CSR. Nestlé, as the only negative example, shows the difficulty of CSR implementation. As a giant international food company, its social responsibilities strategies can be complex and meticulous. Even with small achievements in CSR, such as reducing carbon emissions and developing recycled packaging, the validity of more detailed data has been questioned. Unilever’s self-interest and altruism are realized together with the help of CSR strategies, which are constantly changing to adapt to the dynamic market. Unlike the strategic role of CSR for Unilever, Shell’s CSR acts as its only way to respond to the world’s focus, environmental protection, sustainability, etc. An established energy company like Shell has to implement CSR. It just happens to need to be on the CSR path because it has nowhere to go if it doesn’t. Tesla was born to be an example of CSR because its nature aligns with social responsibility, being environmentally friendly, opening patents, and leading the world's development. Each company has its own strategies and focus on CSR, and results vary. They show different roles that CSR could play in multinationals business.
