Today, Alibaba is a commerce ecosystem with millions of members, serving one billion people, and one of the world's top ten brands. The leaders of the Chinese giant are convinced that the development of the digital economy rests on the shoulders of platforms that give people access to unlimited opportunities in the global market. And the key to this development is "smart business", which is able to serve many customers in real time, meet individual needs and constantly evolve. The book by Zeng Ming, who served as Jack Ma's chief of staff and strategic adviser for Alibaba Group for many years, discusses the features of "smart business", the most important of which is the ability to "weave a network" - that is, create opportunities for fast, cheap and effective networking between people and businesses. He assesses the prospects for changing traditional business models, describes the organizational transformation that lies ahead for the market, and analyzes the latest trends in online and mobile commerce.
