The popularization of science and the flourishing of scientific communications is a striking trend in recent years in the cultural life in the Russian-speaking space. But how to write a competent scientific pop? Do you need to be a scientist to do this? Is it right to compare a popularizer with a translator from "bird's scientific language" into a commonly understood one? Why can news be incorrect, even if it does not contain a single factual error? How to get rid of abstruse formulations and write, addressing several readerships at once? Igor Ivanov, a theoretical physicist and active popularizer of physics, who for 20 years combined scientific research with work on popular science materials, describes his vision of the topic in this book. Not limited to general recommendations, he tells in detail, with numerous examples, what to focus on when writing popular science news, how to build a text, how to select wording, how to work with sources and with your own text, how and why to "accompany" the news after its publication .
