Getting Started in Small Business For Dummies - Australia and New Zealand

Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

• Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
• Learn the legal jargon — protect your ideas and register your business properly
• Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
• Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
• Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find:

• Advice about being your own boss
• Secrets for matching sales goals to savvy marketing strategies
• Guidelines for keeping your finances in shape
• A step-by-step guide to profit margins
• Tips on using social media to promote your business

Learn to:

• Decide what type of small business is right for you
• Put together a winning business plan
• Understand your financial and legal obligations
• Maximise your online presence