Verlag:
Business Book Summaries
Erschienen:
14.10.2014
ISBN:
2511017911
EAN:
9782511017913
Schutz:
Dig. Wass.

Summary : Legend & Legacy - Robert J. Serling

BusinessNews Publishing


4,99 €
inkl. 7% MwSt.
 mit Dig. Wass.


This work offers a summary of the book "LEGEND & LEGACY: The Story of Boeing and Its People" by Robert J. Serling.William Boeing set up his first business in 1903, the year the Wright Brothers made history with Kitty Hawk. Boeing didn't take his first flight until 1915, and he wasn't impressed: he thought he could do better. When Boeing was first founded, it ended its first six months of operation with $3,287.91 in the bank and unpaid bills of $7,408.64. By 1991, Boeing's assets were valued at more than $9 billion. Robert J. Serling charts the fascinating journey of Boeing, highlighting successes, near-disasters, and strategic wins. Boeing faced collapse in 1918, for example, with the end of World War I, but was saved by the US Government's new Air Force in 1920: Boeing enabled his engineers to innovate, and they provided the new Air Force with better designs than their own engineers. Boeing took risks at crucial times, such as into the commercial airline business, and in the late twentieth century with the 747. Even its own pilots took risks: they sold new models on the back of daring demonstrations.The story of Boeing is one of innovation, daring, making a lot of mistakes (but learning from them), and not being put off by seemingly impossible challenges. It's a compelling and inspiring tale.

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