Thefi ne structure constant, and the strong coupling constant are twomain physical constants that defi ne our understanding of the world.We do not know their origin. Here, a well recognized creati ve thinker,SHANTILAL G. GORADIA, combines Heisenbergs uncertainty principle withconsciousness for overall unifi cati on. Goradia excites the readers with hisoriginal ideas towards the fundamental cause of unifi cati on with quotes fromIsaac Newton, Albert Einstein, and Richard Feynman with an entertainingintroducti on for all readers including the layman.