Public Relations & Marketing

Preiserhöhungen verkaufen

Jeb Blount

Preiserhöhungsinitiativen - ob auf breiter Basis oder auf bestimmte Kunden ausgerichtet - machen den meisten den Vertriebsprofis und Kundenbetreuern, die sie ihren Kunden verkaufen sollen, Angst....

Marketing im Transportwesen. Das Angebot der Deutschen Bahn an ein junges Publikum

Marina Müller

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: Mit Hilfe einer...

"Greenwashing" und "Wokewashing". Authentische CSR-Konzepte

Marina Müller

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: Was müssen Unt...

Marken-Risiko-Management

Jochen Schmahl

CEO-Reputation für KMU

Sabrina Huber

<div>Dieses Buch zeigt, wie die CEO-Reputation als strategischer Faktor in kleinen und mittelgroßen Unternehmen gezielt gemanagt werden kann. Denn CEOs sind die ersten und obersten Botschaf...

Lobbizm i GR: Ponyatiya, funkcii, instrumenty

Anastasiya Parfenchikova / Eduard Vojtenko

Lobbying - for most Russians, this word is covered with an ominous aroma of state secrets and corruption. Meanwhile, as the authors of the book and practicing lobbyists with vast experience Eduard...

Uh ty! Servis

Vitalij Antoshchenko

Book "Wow! Service" was written by Vitaly Antoshchenko, head of the United Consulting Group. This edition is dedicated to the theory and practice of providing high-quality customer service...

YouTube dlya vashego biznesa: Poshagovyy plan sozdaniya i razvitiya YouTube-kanala

Nikolai Velizhanin

This book is a collection of practical knowledge, techniques and methods for creating and promoting profitable YouTube channels. Nikolay Velizhanin tells how to monetize your knowledge and skills,...

E-commerce Website Optimization: Why 95% of your website visitors don't buy, and what you can do about it

Dan Croxen / Johann van

Your online store has a lot of visitors, but most of them leave without making purchases? Acquisition of new customers and marketing emails do not help increase sales? The situation is familiar to...

Telegram: Kak zapustit' kanal, privlech' podpischikov i zarabotat' na kontente

Artem Senatorov

Telegram has become the favorite messenger of millions of people: it is convenient, fast, it has everything from ordinary chats to real media. What is especially valuable is that Telegram does not...

Prodazhi na 100%: Effektivnye tekhniki prodvizheniya tovarov i uslug

Svetlana Ivanova

We all sell something every day - someone does it by occupation, and someone "realizes" their own ideas to colleagues, management, subordinates, and even friends and relatives. And our suc...

The Marketing of sport

John Beech / Simon Chadwick

Sport is a complex, diverse and fascinating phenomenon, involving millions of people and organizations - athletes, entrepreneurs, journalists, advertisers, government organizations, non-profit com...

Kak zarabatyvat' v Instagram

Dar'ya Manelova

If you're thinking about making extra money, a new career, changing jobs, or growing your Instagram project, then this application guide is for you. The author of the book, Daria Manelova, is ...

Marketing Insights from A to Z

Philip Kotler

About marketing, namely about 80 key concepts, or concepts, of effective marketing, their content and significance for modern business. The author collected and rethought the basic principles and ...

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth

Jon Mowat

John Mowat is a video strategy expert. Since 2005, he has been Managing Director of Hurricane Media. Hurricane is one of the UK's leading video marketing agencies, creating content for a varie...

How to Make a Living Trading Foreign Exchange: A Guaranteed Income for Life

Courtney D.

The publication is based on more than 25 years of the author's practical experience and experience in teaching trading. This small book covers everything from detailed analysis of the Forex ma...

Branded Male

Mark Tungate

Modern men pay more attention to their appearance and are much more willing to go shopping than at any time in history. What "catches" men, what marketing and advertising strategies ensure...

The McKinsey Way

Ethan M.

To date, there is no other such well-known, successful and sought-after consulting firm in the world as McKinsey & Company. Most of the world's leading corporations are its clients. Many o...

Permission marketing. Turning strangers into friend, and friends into customers

Seth Godin

About how to build relationships with modern consumers in a world oversaturated with information. Everyone strives to use their time wisely. To notice a new product, to pay attention to it, is, of...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

Joseph Sugarman is one of the best American copywriters. His name is on a par with the names of David Ogilvy, John Caples and Leo Barnett. You will learn what works in advertising and what does no...