Public Relations & Marketing

YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell / Benji Travis

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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell / Benji Travis

YouTube is not just about cute cat videos. For many, this platform becomes a source of huge income. You don't need expensive equipment or special education to be successful on YouTube. The mai...

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Data Science

John D.

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Data Science

John D.

Today, data science is used in almost every area: you see ads tailored to you, movies and books recommended based on your preferences, links to your supposed friends on social media, filtered emai...

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Marketing dlya dizaynerov inter'era: 57 sposobov privleCh' klientov

Kirill Gorskij / Nataliya Mitina

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Marketing dlya dizaynerov inter'era: 57 sposobov privleCh' klientov

Kirill Gorskij / Nataliya Mitina

What does it take to be successful in interior design? How can a designer or visualizer bring their business to prosperity? Get a brilliant education, become a professional, develop, improve - yes...

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The Choice Factory: 25 behavioural biases that influence what we buy

Richard Shotton

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The Choice Factory: 25 behavioural biases that influence what we buy

Richard Shotton

In order for your advertising to be effective, you need to clearly understand what exactly drives the target audience during the purchase decision. The author argues that often the buyer's dec...

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Energiya klienta: Kak okupaetsya CheloveCheskiy podhod v biznese

Evgeniy SHCHepin

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Energiya klienta: Kak okupaetsya CheloveCheskiy podhod v biznese

Evgeniy SHCHepin

If you have a business, then there are customers with whom certain relationships have already been built. But are you using this resource to its full potential? The fact is that when a business an...

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PR v real'nom vremeni: Trendy. Keysy. Pravila

Mihail Umarov

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PR v real'nom vremeni: Trendy. Keysy. Pravila

Mihail Umarov

Russian PR guru Mikhail Umarov, who had a hand in making the Beeline brand so famous, in his new book talks about the most important trends and rules that will help you become a market leader. How...

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Selling the Invisible : A Field Guide to Modern Marketing

Harry Beckwith

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Selling the Invisible : A Field Guide to Modern Marketing

Harry Beckwith

About one of the most difficult areas of activity - the marketing of services. Using practical examples from large companies such as Federal Express and Citicorp, as well as small private enterpri...

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

Why do American Jeeps have round headlights? Why is the idea of making cheese from pasteurized milk doomed to failure in France? Why should advertising of the same product in America, Germany or F...

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Competitive Strategy

Michael Porter

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Competitive Strategy

Michael Porter

About the analysis of the competitive structure of the industry, which is based on five basic market forces: intra-industry competition, the threat from potential competitors, the availability of ...

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Neuromarketing. Die innovative Visualisierung von Emotionen

Arndt Traindl

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Neuromarketing. Die innovative Visualisierung von Emotionen

Arndt Traindl

How to understand the secrets of consumer behavior and induce a purchase using traditional marketing techniques, supplemented by the results of modern brain research. She talks about neuromarketin...

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SHkola kontenta: Sozdavayte teksty, kotorye prodayut

Mayya Bogdanova

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SHkola kontenta: Sozdavayte teksty, kotorye prodayut

Mayya Bogdanova

In a modern metropolis, where competition between specialists is quite high, and the pace of life is fast, it is especially important to be able to competently "sell" your skill. Maya Bogd...

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Confident Data Skill: Master the Fundamentals of Working with Data and SuperCharge Your Career

Kirill Eremenko

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Confident Data Skill: Master the Fundamentals of Working with Data and SuperCharge Your Career

Kirill Eremenko

What do a data analyst and Sherlock Holmes have in common? How did Netflix manage to create a 100% hit with House of Cards? The answer lies in the correct use of data. This book is a practical gui...

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Break Through the Noise: The Nine Rules to Capture Global Attention

Josh Young / Tim Staples

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Break Through the Noise: The Nine Rules to Capture Global Attention

Josh Young / Tim Staples

No matter how bright your advertising message is, it can be lost in the information noise - among the millions of posts and videos that appear daily. But you can capture the attention of users and...

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller

One of the main components of the company's success is the correct communication of information about yourself to partners and customers: mission, goods and services, competitive advantages, e...

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Tilt: Shifting Your Strategy from Products to Customers

Niraj Dawar

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Tilt: Shifting Your Strategy from Products to Customers

Niraj Dawar

Again and again, marketers in all industries are faced with questions: where to look for the competitive advantages of a product? How to maintain positions in the market? Cheap clones are popping ...

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Sil'nyy hod: Nestandartnye resheniya v reklame

Aleksej Ivanov

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Sil'nyy hod: Nestandartnye resheniya v reklame

Aleksej Ivanov

Great advertising differs from just good advertising in that it is always non-standard, even paradoxical. Every advertiser wants to find a non-standard, strong move that will surprise everyone and...

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PR na 100%: Kak stat' horoshim menedzherom po PR

Igor' Mann / Andrej Mamontov / Marina Gorkina

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PR na 100%: Kak stat' horoshim menedzherom po PR

Igor' Mann / Andrej Mamontov / Marina Gorkina

This book quickly became a bestseller in PR literature. "PR at 100%" is 65% practical recommendations, 20% examples of practical work and completed projects, 10% humor and 5% theory. The a...

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One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

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One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

Are the ideas and tools that work when promoting celebrity accounts suitable for those who start from scratch? Can a person who has never appeared on television, in films or in the media collect m...

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The Laws of Simplicity (Simplicity: Design, TeChnology, Business, Life)

John Maeda

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The Laws of Simplicity (Simplicity: Design, TeChnology, Business, Life)

John Maeda

In the age of complex technology, your head is spinning and you want clarity and simplicity. And simplicity is essentially just common sense. Many predicted a failure for the iPod, whose functiona...

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No B.S. Guide to Direct Responce Social Media Marketing

Dan Kennedy

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No B.S. Guide to Direct Responce Social Media Marketing

Dan Kennedy

What is the difference between high-quality SMM and what 99% of companies do? Mainly because there is no place for bragging about the size of your company, focusing on the number of likes and othe...

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